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Integrating technology acceptance model and value-based adoption model to determine consumers’ perception of value and intention to adopt AR in online shopping

Zi Juan Lai, Mei Kei Leong, Kim Leng Khoo, Sarabjit Kaur Sidhu

Asia Pacific Journal of Marketing and Logistics (2025) 37 (1): 1–19.

https://doi.org/10.1108/APJML-03-2024-0386

Published: 15 July 2024

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