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The performance implications of perceptual differences of dependence in marketing channels: The mediating role of trust

Zhilin Yang, Fang Jia, Shaohan Cai

Asia Pacific Journal of Marketing and Logistics (2014) 26 (3): 344–364.

https://doi.org/10.1108/APJML-12-2013-0154

Published: 03 June 2014

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