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Impact of brand story types and consumers’ information appeal preferences on regional public attitudes toward agricultural products

Xiaofeng Su, Shuping Zhang, Yifan Feng

Asia Pacific Journal of Marketing and Logistics (2025) 37 (9): 2738–2757.

https://doi.org/10.1108/APJML-08-2024-1098

Published: 06 March 2025

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