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Journal Articles

Why I revisit a historic town in Chengdu? Roles of cognitive image, affective image and memorable tourism experiences

Xue Zhou, Siew Imm Ng, Weiwei Deng

Asia Pacific Journal of Marketing and Logistics (2024) 36 (11): 2869–2888.

https://doi.org/10.1108/APJML-09-2023-0822

Published: 07 May 2024

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Journal Articles

What makes viewers loyal toward streamers? A relationship building perspective and the gender difference

Yingxia Li, Norazlyn Kamal Basha, Siew Imm Ng, Qiaoling Lin

Asia Pacific Journal of Marketing and Logistics (2024) 36 (10): 2324–2353.

https://doi.org/10.1108/APJML-10-2023-1015

Published: 23 April 2024

View article titled, What makes viewers loyal toward streamers? A relationship building perspective and the gender difference

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Journal Articles

Retirement village buying intention: A case study on the Muslim and non-Muslim Malaysian elderly

Siew Imm Ng, Fang Zhao, Xin-Jean Lim, Norazlyn Kamal Basha, Murali Sambasivan

Asia Pacific Journal of Marketing and Logistics (2020) 32 (7): 1451–1473.

https://doi.org/10.1108/APJML-05-2019-0295

Published: 03 January 2020

View article titled, Retirement village buying intention: A case study on the Muslim and non-Muslim Malaysian elderly

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Journal Articles

To grab or not to grab? The role of trust and perceived value in on-demand ridesharing services

Eugene Cheng-Xi Aw, Norazlyn Kamal Basha, Siew Imm Ng, Murali Sambasivan

Asia Pacific Journal of Marketing and Logistics (2019) 31 (5): 1442–1465.

https://doi.org/10.1108/APJML-09-2018-0368

Published: 31 July 2019

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