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Journal Articles

The study of online reviews and its relationship to online purchase intention for electronic products among the millennials in Malaysia

Jian Wei Cheong, Siva Muthaly, Mudiarasan Kuppusamy, Cheng Han

Asia Pacific Journal of Marketing and Logistics (2020) 32 (7): 1519–1538.

https://doi.org/10.1108/APJML-03-2019-0192

Published: 05 March 2020

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Journal Articles

Marketing of postgraduate education in Taiwan: issues for foreign universities

Siva Muthaly, Antonio C. Lobo, Jimmy Song Jen-Yuan

Asia Pacific Journal of Marketing and Logistics (2013) 25 (1): 118–130.

https://doi.org/10.1108/13555851311290966

Published: 07 January 2013

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Journal Articles

Four alternative models of online purchase behavior in the Asia‐Pacific Region: A lesson of gender difference from South Korea

Siva Muthaly, Hong‐Youl Ha

Asia Pacific Journal of Marketing and Logistics (2009) 21 (2): 267–279.

https://doi.org/10.1108/13555850910950077

Published: 27 March 2009

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