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Suji Hong
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Journal Articles
Beyond monochrome: how color temperature and task type influence consumer responses to service robots
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 16 September 2025
Journal Articles
Who stays and who leaves? The role of culture in consumer reactions to data breaches
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 11 September 2025
