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Journal Articles

Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour

Matthew Tingchi Liu, James L. Brock, Gui Cheng Shi, Rongwei Chu, Ting‐Hsiang Tseng

Asia Pacific Journal of Marketing and Logistics (2013) 25 (2): 225–248.

https://doi.org/10.1108/13555851311314031

Published: 29 March 2013

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Journal Articles

The effects of contingency factors on perceived values of casual sportswear: An empirical study of US consumers

Ting Chi

Asia Pacific Journal of Marketing and Logistics (2013) 25 (2): 249–262.

https://doi.org/10.1108/13555851311314040

Published: 29 March 2013

View article titled, The effects of contingency factors on perceived values of casual sportswear: An empirical study of US consumers

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Journal Articles

Brand‐extension feedback effects: an Asian branding perspective

Abhishek Dwivedi, Bill Merrilees

Asia Pacific Journal of Marketing and Logistics (2013) 25 (2): 321–340.

https://doi.org/10.1108/13555851311314086

Published: 29 March 2013

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Journal Articles

Developing a decision model for brand naming using Delphi method and analytic hierarchy process

Pi‐Fang Hsu, Fang‐Lei Lin

Asia Pacific Journal of Marketing and Logistics (2013) 25 (2): 187–199.

https://doi.org/10.1108/13555851311314013

Published: 29 March 2013

View article titled, Developing a decision model for brand naming using Delphi method and analytic hierarchy process

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Journal Articles

Modelling the SCM enablers: an integrated ISM‐fuzzy MICMAC approach

S.J. Gorane, Ravi Kant

Asia Pacific Journal of Marketing and Logistics (2013) 25 (2): 263–286.

https://doi.org/10.1108/13555851311314059

Published: 29 March 2013

View article titled, Modelling the SCM enablers: an integrated ISM‐fuzzy MICMAC approach

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Journal Articles

Regional and country ethnocentrism: broadening ASEAN origin perspectives

Kai‐Uwe Seidenfuss, Yunus Kathawala, Keith Dinnie

Asia Pacific Journal of Marketing and Logistics (2013) 25 (2): 298–320.

https://doi.org/10.1108/13555851311314077

Published: 29 March 2013

View article titled, Regional and country ethnocentrism: broadening ASEAN origin perspectives

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Journal Articles

Measuring shopping values of Malaysian retail consumers

Jeannot Abdul Karim, Mukesh Kumar, Sofiah Abd Rahman

Asia Pacific Journal of Marketing and Logistics (2013) 25 (2): 200–224.

https://doi.org/10.1108/13555851311314022

Published: 29 March 2013

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Journal Articles

Branding in the Asian context: a Malaysian perspective

Sharifah Faridah Syed Alwi, T.C. Melewar

Asia Pacific Journal of Marketing and Logistics (2013) 25 (2): 287–297.

https://doi.org/10.1108/13555851311314068

Published: 29 March 2013

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Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour

The effects of contingency factors on perceived values of casual sportswear: An empirical study of US consumers

Brand‐extension feedback effects: an Asian branding perspective

Developing a decision model for brand naming using Delphi method and analytic hierarchy process

Modelling the SCM enablers: an integrated ISM‐fuzzy MICMAC approach

Regional and country ethnocentrism: broadening ASEAN origin perspectives

Measuring shopping values of Malaysian retail consumers

Branding in the Asian context: a Malaysian perspective

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