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Thanh Tiep Le
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Journal Articles
From brand awareness with brand association to brand advocacy in the food and beverage sector: the mediation role of brand equity
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–18.
Published: 18 May 2026
Journal Articles
Website quality’s impact on Gen Z’s eWOM behavior and online purchase intentions: the mediating role of trust in online shopping
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–21.
Published: 22 September 2025
Journal Articles
Transforming customers into evangelists: influence of online brand experience on relationship quality and brand evangelism in the banking industry
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (12): 2947–2964.
Published: 29 May 2023
