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Journal Articles

The impact of nostalgic emotion on brand trust and brand attachment: An empirical study from China

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Tao Wen, Tong Qin, Raymond R. Liu
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2019) 31 (4): 1118–1137.
https://doi.org/10.1108/APJML-09-2018-0390
Published: 10 May 2019
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