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Journal Articles

Research on the relationship between social presence and consumers’ continuous participation intention in virtual brand community

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Wenyuan Li, Jiajia Chen, Guifang Gu, Ping Wang
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics 1–19.
https://doi.org/10.1108/APJML-04-2025-0725
Published: 13 January 2026
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Journal Articles

The impact of social media information on brand evangelism: a moderating effect model based on three-way interaction

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Yi Wang, GuiFang Gu, XiaoMeng Cai, WenYuan Li
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2026) 38 (2): 240–257.
https://doi.org/10.1108/APJML-11-2024-1765
Published: 22 May 2025
View article titled, The impact of social media information on brand evangelism: a moderating effect model based on three-way interaction
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