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The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau

Clement S. F. Chow, Erdener Kaynak, Winnie Mak

Asia Pacific Journal of Marketing and Logistics (2015) 27 (1): 23–39.

https://doi.org/10.1108/APJML-04-2014-0056

Published: 12 January 2015

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