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Product information the more the better? A moderated mediation model to explain consumer purchasing intention in cross-border e-commerce

Xianchuan Yang, Yin Ma, Jiashi Han

Asia Pacific Journal of Marketing and Logistics (2023) 35 (11): 2601–2620.

https://doi.org/10.1108/APJML-08-2022-0723

Published: 02 May 2023

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