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Journal Articles

The interactive effect of streamer nationality and product characteristics on consumers’ purchase intention in cross-border live streaming e-commerce

Wenfang Fan, Bingjia Shao, Zeyu Shi, Xiushuang Gong

Asia Pacific Journal of Marketing and Logistics (2026) 38 (2): 223–239.

https://doi.org/10.1108/APJML-12-2024-1917

Published: 21 May 2025

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Journal Articles

Leaders that bind: the role of network position and network density in opinion leaders' responsiveness to social influence

Honghong Zhang, Xiushuang Gong

Asia Pacific Journal of Marketing and Logistics (2021) 33 (10): 2019–2036.

https://doi.org/10.1108/APJML-03-2020-0126

Published: 23 February 2021

View article titled, Leaders that bind: the role of network position and network density in opinion leaders' responsiveness to social influence

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