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Journal Articles

Supply chain channel conflict coordination with consumer network acceptance

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Yong Liu, Zhi-yang Liu, Jiao Li
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2021) 33 (3): 846–868.
https://doi.org/10.1108/APJML-06-2019-0351
Published: 31 July 2020
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Journal Articles

Mobile shopping platform characteristics as consumer behavior determinants

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Yang Liu, Qi Li, Tudor Edu, Laszlo Jozsa, Iliuta Costel Negricea
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2020) 32 (7): 1565–1587.
https://doi.org/10.1108/APJML-05-2019-0308
Published: 11 December 2019
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