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Journal Articles

The institutionalized signaling path to consumer loyalty: dual-path moderators in “standard + certification” regional quality brands

Xinyi Kong, Fei Gao, Yueyi Zhang, Hanting Zhou

Asia Pacific Journal of Marketing and Logistics 1–19.

https://doi.org/10.1108/APJML-08-2025-1655

Published: 20 April 2026

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Journal Articles

The impact of brand perception of “standards + certification” regional quality brands on consumer loyalty – the case of “Zhejiang manufacturing”

Xinyi Kong, Yueyi Zhang, Chenyuan Lu, Jing Hu

Asia Pacific Journal of Marketing and Logistics (2025) 37 (9): 2651–2668.

https://doi.org/10.1108/APJML-10-2024-1479

Published: 20 February 2025

View article titled, The impact of brand perception of “standards + certification” regional quality brands on consumer loyalty – the case of “Zhejiang manufacturing”

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