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Zahid Y. Khairullah
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Journal Articles
Cross‐cultural analysis of gender roles: Indian and US advertisements
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2009) 21 (1): 58–75.
Published: 09 January 2009
Journal Articles
A study of the extent of Westernisation in Indian magazine advertisements
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2005) 17 (2): 2–16.
Published: 01 June 2005
