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Journal Articles

The bright side of live-streaming e-commerce: improving farmers' income in agricultural supply chains

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Leilei Zhao, Weiwei Wu, Zhang Bolun
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics 1–22.
https://doi.org/10.1108/APJML-05-2025-0880
Published: 15 January 2026
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Includes: Supplementary data
Journal Articles

The configurational impact of e-commerce live streaming interactivity on consumer engagement behavior

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Zhang Bolun, Zhou Yan, Jiang Minghui
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2025) 37 (3): 631–649.
https://doi.org/10.1108/APJML-03-2024-0271
Published: 08 October 2024
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