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Keywords: Marketing strategy
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2010) 22 (4): 545–553.
Published: 05 October 2010
... Emerald Group Publishing Limited 2010 Singapore Consumer behaviour Decision making Marketing strategy Property marketing This research employed a 2 (option choice framing: additive vs subtractive) by 2 (option choice reversibility: fully reversible without a penalty vs strictly...
