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Keywords: AI experience quality
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (7): 1717–1740.
Published: 02 February 2024
...Hung-Che Wu; Sharleen X. Chen; Haonan Xu Purpose The purpose of the present research is to address the issue by conceptualizing artificial intelligence (AI) experience quality and its dimensions, and furthermore, to empirically test the relationships among AI experience quality, positive affective...

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