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Keywords: AI-generated synthetic agent
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–18.
Published: 09 October 2026
... organizational empathy. Study 2 examined beneficiary safeguarding framing as a moderator. Study 3 introduced beneficiary vulnerability as a higher-order boundary condition. Findings AI-generated synthetic agents reduced perceived organizational empathy and prosocial engagement compared with human cause...
Includes: Supplementary data
