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1-4 of 4
Keywords: Adoption
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 2048–2074.
Published: 03 December 2024
... the adoption intention. Design/methodology/approach The current study develops a model by integrating the unified theory of acceptance and use of technology (UTAUT) and the push–pull–mooring (PPM) theory of switching behaviour. It amends the same by including financial literacy, financial inclusion...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (6): 1465–1502.
Published: 29 October 2024
...–organism–response (SOR) and the task-technology fit (TTF) frameworks to understand the factors that affect individuals’ intentions towards AI customer service adoption in Malaysia. Design/methodology/approach The study utilised a survey-based research approach to investigate the factors that affect...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (7): 1699–1718.
Published: 18 October 2022
... 10 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Continuance intention Consumer attitude Consumer engagement Adoption Mobile payment The integration of information and communication technology into daily life is transforming...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (1): 139–162.
Published: 08 January 2018
...Khushbu Madan; Rajan Yadav Purpose The purpose of this paper is to determine the key factors influencing mobile shopping adoption intention and actual usage in the backdrop of the moderating effect of gender and age. Design/methodology/approach The study identifies eight independent variables...
