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Keywords: Advance selling
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Journal Articles
Optimal pricing strategy for advance selling through group buying
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 26 December 2025
...Wen Zhang; Hao Li Purpose To encourage more advance sales, many retailers adopt group buying strategy in the context of advance selling. Consumers with uncertain valuations have opportunities to form a purchasing group and enjoy a discounted price during the advance selling period. This paper...
Includes: Supplementary data
Journal Articles
Human-like or robot-like AI chatbots? Consumer’s preference of the anthropomorphism of AI chatbots under the advance selling
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (12): 3965–3983.
Published: 12 May 2025
...Mengmeng Zhang; Yuandong Xu; Yifan Huang; Huanzhang Wang Purpose This research applies construal level theory (CLT) to explain the mechanism of advance selling consumers’ preference to the anthropomorphism level (human-like or robot-like) of artificial intelligence (AI) chatbots. Design...
