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Keywords: Aesthetic perception
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–22.
Published: 27 May 2026
...Chih-Hsing Liu; I-Yen Lu; Bernard Gan; Ho Tran Vu Purpose This study investigates how aesthetic perception and place identity enhance the relationship between authentic tourism experiences and destination brand equity (DBE). Drawing on experiential value and affective engagement theories...
