Chih-Hsing Liu
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Journal Articles

Authentic experiences and destination brand equity: a moderated mediation model of aesthetic perception and place identity

Chih-Hsing Liu, I-Yen Lu, Bernard Gan, Ho Tran Vu
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics 1–22.
https://doi.org/10.1108/APJML-10-2025-2187
Published: 27 May 2026
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Journal Articles

Fostering customer social media advocacy: the role of tableside presentations in trust, risk attitude and positive WOM

Chih-Hsing Liu, Maria Carmen B. Lapuz
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2026) 38 (6): 1741–1759.
https://doi.org/10.1108/APJML-02-2025-0187
Published: 22 August 2025
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Journal Articles

The heart of the cuisine experience in evoking emotional value: the importance of social media sharing and cultural education

Chih-Hsing Liu, Yungchuan Huang
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2026) 38 (2): 477–492.
https://doi.org/10.1108/APJML-01-2025-0018
Published: 30 May 2025
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Journal Articles

Unveiling the path to brand engagement: unleashing the power of perceived advantage and technology adoption

Shu-Ning Zhang, Chih-Hsing Liu
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3206–3224.
https://doi.org/10.1108/APJML-09-2024-1354
Published: 24 March 2025
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Journal Articles

Three-way interaction and multiple mediation models: Environmental strategy and sustainability marketing commitment applications

Tai-Yi Yu, Jeou-Shyan Horng, Chih-Hsing Liu, Sheng-Fang Chou, Ming-Tsung Lee, Yung-Chuan Huang, Maria Carmen B. Lapuz
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2024) 36 (4): 791–813.
https://doi.org/10.1108/APJML-11-2022-0910
Published: 10 October 2023
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Journal Articles

Robo-advisor based on unified theory of acceptance and use of technology

Hui-Chung Yeh, Min-Chun Yu, Chih-Hsing Liu, Chia-I Huang
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2023) 35 (4): 962–979.
https://doi.org/10.1108/APJML-07-2021-0493
Published: 14 June 2022
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