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Fostering customer social media advocacy: the role of tableside presentations in trust, risk attitude and positive WOM

Chih-Hsing Liu, Maria Carmen B. Lapuz

Asia Pacific Journal of Marketing and Logistics 1–19.

https://doi.org/10.1108/APJML-02-2025-0187

Published: 22 August 2025

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Journal Articles

The heart of the cuisine experience in evoking emotional value: the importance of social media sharing and cultural education

Chih-Hsing Liu, Yungchuan Huang

Asia Pacific Journal of Marketing and Logistics (2026) 38 (2): 477–492.

https://doi.org/10.1108/APJML-01-2025-0018

Published: 30 May 2025

View article titled, The heart of the cuisine experience in evoking emotional value: the importance of social media sharing and cultural education

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Journal Articles

Unveiling the path to brand engagement: unleashing the power of perceived advantage and technology adoption

Shu-Ning Zhang, Chih-Hsing Liu

Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3206–3224.

https://doi.org/10.1108/APJML-09-2024-1354

Published: 24 March 2025

View article titled, Unveiling the path to brand engagement: unleashing the power of perceived advantage and technology adoption

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Journal Articles

Three-way interaction and multiple mediation models: Environmental strategy and sustainability marketing commitment applications

Tai-Yi Yu, Jeou-Shyan Horng, Chih-Hsing Liu, Sheng-Fang Chou, Ming-Tsung Lee, Yung-Chuan Huang, Maria Carmen B. Lapuz

Asia Pacific Journal of Marketing and Logistics (2024) 36 (4): 791–813.

https://doi.org/10.1108/APJML-11-2022-0910

Published: 10 October 2023

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Journal Articles

Robo-advisor based on unified theory of acceptance and use of technology

Hui-Chung Yeh, Min-Chun Yu, Chih-Hsing Liu, Chia-I Huang

Asia Pacific Journal of Marketing and Logistics (2023) 35 (4): 962–979.

https://doi.org/10.1108/APJML-07-2021-0493

Published: 14 June 2022

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Fostering customer social media advocacy: the role of tableside presentations in trust, risk attitude and positive WOM

The heart of the cuisine experience in evoking emotional value: the importance of social media sharing and cultural education

Unveiling the path to brand engagement: unleashing the power of perceived advantage and technology adoption

Three-way interaction and multiple mediation models: Environmental strategy and sustainability marketing commitment applications

Robo-advisor based on unified theory of acceptance and use of technology

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