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Maria Carmen B. Lapuz
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Journal Articles
Fostering customer social media advocacy: the role of tableside presentations in trust, risk attitude and positive WOM
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 22 August 2025
Journal Articles
Three-way interaction and multiple mediation models: Environmental strategy and sustainability marketing commitment applications
Available to PurchaseTai-Yi Yu, Jeou-Shyan Horng, Chih-Hsing Liu, Sheng-Fang Chou, Ming-Tsung Lee, Yung-Chuan Huang, Maria Carmen B. Lapuz
Asia Pacific Journal of Marketing and Logistics (2024) 36 (4): 791–813.
Published: 10 October 2023
