... CSR contexts. This study examines the relationship between consumer value co-creation behavior and perceived value of CSI, and further investigates the mediating roles of self-efficacy and affective commitment, as well as the moderating role of gender. Design/methodology/approach Using Alibaba's...

... to test the research hypotheses. Findings The results indicate that all four streamer attributes (expertise, authenticity, attractiveness, and homophily) have a positive influence on swift guanxi, and swift guanxi is effective in predicting both calculative commitment and affective commitment...

...Jianxi Liu; Yu Gan; YiJun Chen Purpose This study delves into the impact of mindfulness on the retention intention of technology employees, with a particular focus on the mediating variables of affective commitment (AC) and organizational identification (OI). The primary aim is to gain...

... and special treatment), commitment (affective and calculative) and long-term orientation (LTO). Findings The findings of the study show that core, social and special treatment benefits influence calculative commitment, and operational and special treatment benefits influence affective commitment...

...Veeva Mathew; Sam Thomas Purpose The purpose of this paper is to investigate the role of product and customer dimensions in the contribution of brand experience to the formation of true brand loyalty. The dimensions included are brand credibility, affective commitment and involvement. Synthesising...

... perceptions of institutional services and the way in which these drive student retention, especially within the first year experience. This research aims to explore the role of affective commitment in students' perceived satisfaction within the student-university relationship and the effect...