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Keywords: Affective pleasure
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Journal Articles
The effect of perceived augmentation on pleasurable experiences and consumers' adoption intention – an empirical study based on virtual makeup
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 13 April 2026
... participated in our study. Findings The results showed that perceived augmentation influenced three types of pleasure and adoption intention significantly. In the relationship between perceived augmentation and adoption intention, the mediating roles of cognitive pleasure and affective pleasure were...
