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The effect of perceived augmentation on pleasurable experiences and consumers' adoption intention – an empirical study based on virtual makeup

Ruijuan Wu, Yan Li

Asia Pacific Journal of Marketing and Logistics 1–19.

https://doi.org/10.1108/APJML-10-2025-2321

Published: 13 April 2026

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Journal Articles

Consumer value expectations and risk perceptions in the context of metaverse – an exploratory study based on grounded theory

Yan Li, Wei Chen, Jianxin Liu

Asia Pacific Journal of Marketing and Logistics (2026) 38 (3): 654–678.

https://doi.org/10.1108/APJML-01-2025-0117

Published: 10 June 2025

View article titled, Consumer value expectations and risk perceptions in the context of metaverse – an exploratory study based on grounded theory

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Journal Articles

Digitalization and green supply chain activities in manufacturing: a case study of Huawei

Yan Li

Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2351–2366.

https://doi.org/10.1108/APJML-04-2024-0442

Published: 10 January 2025

View article titled, Digitalization and green supply chain activities in manufacturing: a case study of Huawei

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Journal Articles

Consumers’ evaluation of ethical luxury advertisements: the roles of ethical consumer guilt and self-construal

Hanna Shin, Yan Li, Nara Youn

Asia Pacific Journal of Marketing and Logistics (2024) 36 (9): 2197–2212.

https://doi.org/10.1108/APJML-12-2022-1043

Published: 05 February 2024

View article titled, Consumers’ evaluation of ethical luxury advertisements: the roles of ethical consumer guilt and self-construal

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Journal Articles

The effect of human model image backgrounds on consumer responses: empirical evidence from a Chinese apparel e-retailer

Ruijuan Wu, Yan Li

Asia Pacific Journal of Marketing and Logistics (2021) 33 (8): 1844–1860.

https://doi.org/10.1108/APJML-05-2020-0343

Published: 27 January 2021

View article titled, The effect of human model image backgrounds on consumer responses: empirical evidence from a Chinese apparel e-retailer

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The effect of perceived augmentation on pleasurable experiences and consumers' adoption intention – an empirical study based on virtual makeup

Consumer value expectations and risk perceptions in the context of metaverse – an exploratory study based on grounded theory

Digitalization and green supply chain activities in manufacturing: a case study of Huawei

Consumers’ evaluation of ethical luxury advertisements: the roles of ethical consumer guilt and self-construal

The effect of human model image backgrounds on consumer responses: empirical evidence from a Chinese apparel e-retailer

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