Page 1 | Search Results | Asia Pacific Journal of Marketing and Logistics | Emerald Publishing

Skip to Main Content

1-2 of 2

Sort by

Sort Order Select

Journal Articles

Consumer value expectations and risk perceptions in the context of metaverse – an exploratory study based on grounded theory

Yan Li, Wei Chen, Jianxin Liu

Asia Pacific Journal of Marketing and Logistics (2026) 38 (3): 654–678.

https://doi.org/10.1108/APJML-01-2025-0117

Published: 10 June 2025

View article titled, Consumer value expectations and risk perceptions in the context of metaverse – an exploratory study based on grounded theory

Add to Citation Manager for Consumer value expectations and risk perceptions in the context of metaverse – an exploratory study based on grounded theory

Journal Articles

Factors affecting Taiwanese consumers’ responses toward pop-up retail

Wei-Chen Chen, Ann Marie Fiore

Asia Pacific Journal of Marketing and Logistics (2017) 29 (2): 370–392.

https://doi.org/10.1108/APJML-01-2016-0013

Published: 10 April 2017

View article titled, Factors affecting Taiwanese consumers’ responses toward pop-up retail

Add to Citation Manager for Factors affecting Taiwanese consumers’ responses toward pop-up retail