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Keywords: Animal-like
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Journal Articles
Virtual influencers: how human-like or animal-like traits shape intention to donate
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3148–3165.
Published: 31 March 2025
...-like influencers, like the Bee Influencer, capture attention with their unique advocacy. Despite this, there is limited research comparing the effectiveness of human-like and animal-like virtual influencers in promoting prosocial behavior. This study investigates how the anthropomorphism of virtual...
