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Keywords: Apparel
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (4): 855–874.
Published: 13 March 2019
...Li Zhao; Stacy H. Lee; Lauren Reiter Copeland Purpose Social media and sustainability are changing Chinese consumers’ consumption behavior in notable ways. Few apparel industry sustainability efforts are enforced or well known in China. As China operates its own social media sites, it is necessary...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (5): 933–946.
Published: 13 November 2017
... responses were collected from 253 US consumers who are aged between 18 and 67 years. This study only examined South Korea and used the two selected product categories (i.e. cell phones and apparel) as samples for the study. Findings The results of a series of regression analyses confirmed...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (1): 37–55.
Published: 11 January 2016
..., the purpose of this paper is to explore and compare the CSR communication practices of apparel firms from different countries. Design/methodology/approach – As a case study approach, this study investigates six apparel firms’ CSR communication disclosures on the official websites using a content...
