Keywords: Apparel
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (4): 855–874.
Published: 13 March 2019
...Li Zhao; Stacy H. Lee; Lauren Reiter Copeland Purpose Social media and sustainability are changing Chinese consumers’ consumption behavior in notable ways. Few apparel industry sustainability efforts are enforced or well known in China. As China operates its own social media sites, it is necessary...
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