... rights only Artificial intelligence Perceived intelligence Perceived explainability Trust Purchase intention Tourism platforms Chiang Mai University Ph.D. Program in ICDI http://dx.doi.org/10.13039/501100002842 Funding: This work was supported by Chiang Mai University...

... Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Tourism risk communication Source credibility Purchase intention Digital economy Funding: The authors declare that no funds, grants, or other financial support were...

... systems exhibit adaptive communication styles and personality cues, inviting users to attribute humanlike intentions or emotions (Wang et al., 2024 ; Abe et al., 2025). The rapid diffusion of generative artificial intelligence (AI) has transformed how organizations produce knowledge...

... shows that introducing livestreaming is not universally beneficial (Pan et al., 2022 ; Wang and Zhang, 2023 ; Wang et al., 2025 ; Xiang et al., 2025 ; Xie et al., 2025). With advances in artificial intelligence, emerging research has examined AI...

...Chunqu Xiao; Tianshu Zhou; Qingyi Li; Yayu Zhou Purpose As the use of artificial intelligence (AI) in product design becomes increasingly prevalent, consumer resistance to AI-designed products has become a pressing challenge in brand management. Although existing research has explored consumers...

...Hui Wang; Nan Wang; Haijun Wang; Jinghao Wang Purpose Businesses are increasingly using artificial intelligence (AI) to provide recommendations to consumers. However, in many domains, consumers prefer human customer service and demonstrate aversion to AI-driven interactions. This study aims...

..., as well as their potential purchase intentions (Kalwani and Silk, 1982). Each of these assessments was conducted using single-item, 5-point scales that were adapted from prior studies. Allen Ding Tian can be contacted at: dtian@stu.edu.cn Artificial intelligence AI Diversity equity inclusion...

...–generative AI collaboration. Garry Wei-Han Tan can be contacted at: garrytanweihan@gmail.com 04 11 2024 28 04 2025 27 06 2025 02 08 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Generative AI...

...Zixin Zhao; Eugene Cheng-Xi Aw Purpose The study develops and tests a framework to investigate the artificial intelligence (AI) chatbots’ communication qualities and human-like characteristics on perceived empathy, which translates into service authenticity and empowerment, and eventually brand...

...Xiaohe Dai; Zhiyuan Huang; Li Wang Purpose This research aims to examine the impact of invoking science by artificial intelligence (AI) customer services on purchase intentions. Design/methodology/approach Four between-subjects experiments, with invoking science as the independent variable...

...Dae Hui Lee; Udo Gottlieb Purpose Artificial intelligence service quality (AI-SQ) comprises both technical and functional quality. In this study, we investigate how AI-SQ affects trust and commitment in customer engagement, including customer purchases, referrals, social influence and knowledge...

.... Design/methodology/approach Based on the first impression theory, an artificial intelligence face recognition system was applied, and a regression model was built to analyze 2,797 housing agents’ online images from Ziroom, a Chinese leading O2O rental platform. Findings The results show...

...Ali Vafaei-Zadeh; Davoud Nikbin; Shin Ling Wong; Haniruzila Hanifah Purpose Artificial intelligence (AI) customer service has grown rapidly in recent years due to the emergence of COVID-19 and the growth of the e-commerce industry. Therefore, this study employs the integration of the stimuli...

... © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Artificial intelligence Technology Marketers Rapid technological advancements, particularly in Artificial Intelligence and Machine Learning, have revolutionized marketing...

... Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Customer emotions Digital assistants Customer engagement Customer loyalty Figure 1 Proposed research model Digital voice assistants (DVAs) are arguably...

...Attila Endre Simay; Yuling Wei; Tamás Gyulavári; Jhanghiz Syahrivar; Piotr Gaczek; Ágnes Hofmeister-Tóth Purpose The recent advancements in smartphone technology and social media platforms have increased the popularity of artificial intelligence (AI) color cosmetics. Meanwhile, China...