...C. Min Han; Xiao Wang; Hyojin Nam Purpose This study is designed to address how rising individualism in emerging Asia changes consumer values and subsequent consumer behavior toward foreign brands. For this, we investigate consumer animosity (CA) and consumer cosmopolitanism (COS) in China...

...’ perceptions towards sales as an exciting career, it is prudent to interpret and generalize the finding with caution as Asia is the largest continent with different cultures, religions and races. Practical implications The four factors that were found to influence students’ perception towards a sales...

... in Korea. On the other hand, CET played a subdued role in brand evaluations for both countries. Research limitations/implications The findings suggest that COS and CET may have reduced influences on future consumers in emerging Asia and other emerging countries as they experience increasing...

... brand. Findings The paper highlights six findings across six different industries in Malaysia. Originality/value The paper gives a Malaysian perspective on branding in Asia. © Emerald Group Publishing Limited 2013 It is vital to understand the issue of consumer segmentation in the IFSI...

... Carrefour Korea Discount store management Consumer complaint Globalisation Localisation Asia Content analysis Internet © Emerald Group Publishing Limited 2005 Complaints of Asian Shoppers toward Global Retailer: A Content Analysis of e-Complaining to Carrefour Korea by Cheol Park...