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Keywords: Attendance intention
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Journal Articles
The relationship between sport involvement, perceived event prestige, and the intention to attend annual spectator events: Moderating effects of gender and past experience
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Asia Pacific Journal of Marketing and Logistics (2019) 31 (5): 1405–1421.
Published: 18 July 2019
...Weisheng Chiu; Doyeon Won; Ho Keat Leng Purpose The purpose of this paper is to examine the relationship between sport involvement, perceived event prestige and attendance intention of annual sporting events. In addition, it examines the moderating effects of gender and past experience...
