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Keywords: Balanced scorecard
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (5): 1023–1037.
Published: 08 October 2019
... model using data from a survey of 210 firms in China. Findings Empirical findings show that market uncertainty encourages entrepreneurship, which is an impetus for sustainability management. Economic and environmental responsibility positively affects balanced scorecard, but social responsibility...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2009) 21 (1): 161–173.
Published: 09 January 2009
... decision making. Design/methodology/approach Reviewing the literatures about the balanced scorecard and interviewing the executives obtains the perspectives and criteria to construct the hierarchy for selecting the key capabilities of TV‐shopping companies. Selecting perspectives and criteria...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2008) 20 (3): 343–356.
Published: 04 July 2008
... of this paper is to suggest a method to evaluate the performance of one such process supply chain, namely the petroleum industry supply chain. Design/methodology/approach The paper uses a combination of analytical hierarchy process (AHP) and balanced scorecard (BSC) for evaluating performance...
