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1-7 of 7
Keywords: Behavioral intention
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Journal Articles
Impact of customer experience in wine culture programs on behavioral intentions
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 05 September 2025
...Hongxing Cao; Mingwei Wang Purpose This article aims to apply quantitative research to test the complex interplay between customer experience and behavioral intentions under specific conditions and influences, specifically exploring the mediating role of satisfaction and the moderating role of age...
Journal Articles
What matters in the linkage between value orientations and usage behavior of electric ride hailing service?
Available to PurchaseDinh Toan Nguyen, Thi Thu Mai Le, Thi Quynh Mai Nguyen, Nhat Linh Pham, Thi Ngoc Anh Ngo, Thuy Binh Chu, Mai Huong Dinh
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2145–2163.
Published: 28 October 2024
...Dinh Toan Nguyen; Thi Thu Mai Le; Thi Quynh Mai Nguyen; Nhat Linh Pham; Thi Ngoc Anh Ngo; Thuy Binh Chu; Mai Huong Dinh Purpose This research aims to investigate the relationship between value orientations, attitude, behavioral intention and usage behavior of electric ride hailing service...
Journal Articles
The effect of self-construal on solo dining intentions: an empirical study of Chinese consumers
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (3): 697–714.
Published: 25 September 2023
... to develop effective marketing strategies. Solo dining Behavioral intention Self-construal Consumer emotions Social identity theory An Yan is the corresponding author and can be contacted at: yananseu@163.com 27 04 2023 28 08 2023 01 09 2023 01 09 2023 © Emerald...
Journal Articles
Breaking the mold with effective communication: how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (3): 678–696.
Published: 22 September 2023
... dimensions of social perception and increase cooperative intentions. Brand competence is more crucial than warmth in predicting behavioral intentions. Brand-cause fit, CSR commitment and initiatives' impact all influence the brand image. A brand's commitment to the cause is more significant than brand-cause...
Journal Articles
Creating value for patients through service encounter experiences: evidence from Turkey
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (4): 828–848.
Published: 17 June 2022
... equation modeling, PROCESS macro and multigroup analysis were used to test for research model. Findings Call center experience among pre-core SE affected patient satisfaction positively and behavioral intention indirectly; however, online and social experiences did not. As core SE, physician...
Journal Articles
Trust transfer and the intention to use app-enabled carpooling service
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2021) 33 (6): 1498–1512.
Published: 04 December 2020
... equation modeling (SEM) results based on 242 observations indicate that the platform functions as an important enabler of trust, which influences a consumer's behavioral intention. Findings Specifically, Didi's reputation and security assurance have a positive influence on passengers' cognitive trust...
Journal Articles
Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2013) 25 (1): 70–101.
Published: 07 January 2013
... Limited 2013 Consumer behaviour Values Advertising Customer satisfaction Personal value Sales promotion techniques Preferences Product type Purchase satisfaction Behavioral intention Malaysia Sales promotion activities, especially in the Malaysian retail environment, are mainly...
