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Journal Articles

Cultural and sub-cultural differences in reliability: An empirical study in Japan and Malaysia

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George P. Moschis, Fon Sim Ong, Masoud Abessi, Takako Yamashita, Anil Mathur
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2013) 25 (1): 34–47.
https://doi.org/10.1108/13555851311290920
Published: 07 January 2013
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Journal Articles

Parents' perception of teen's influence on family purchase decisions: A study of cultural assimilation

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Gurvinder S. Shergill, Harjit Sekhon, Min Zhao
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2013) 25 (1): 162–177.
https://doi.org/10.1108/13555851311290993
Published: 07 January 2013
View article titled, Parents' perception of teen's influence on family purchase decisions: A study of cultural assimilation
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Journal Articles

Marketing of postgraduate education in Taiwan: issues for foreign universities

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Siva Muthaly, Antonio C. Lobo, Jimmy Song Jen-Yuan
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2013) 25 (1): 118–130.
https://doi.org/10.1108/13555851311290966
Published: 07 January 2013
View article titled, Marketing of postgraduate education in Taiwan: issues for foreign universities
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Journal Articles

Marketing to different Asian communities: The importance of culture for framing advertising messages, and for purchase intent

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Graham R. Massey, David S. Waller, Paul Z. Wang, Evi V. Lanasier
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2013) 25 (1): 8–33.
https://doi.org/10.1108/13555851311290911
Published: 07 January 2013
View article titled, Marketing to different Asian communities: The importance of culture for framing advertising messages, and for purchase intent
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Journal Articles

The effect of multi-level factors on MNEs' market entry success in a small emerging market

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Keith J. Perks, Stephen P. Hogan, Paurav Shukla
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2013) 25 (1): 131–143.
https://doi.org/10.1108/13555851311290975
Published: 07 January 2013
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Journal Articles

Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product

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Jee Teck Weng, Ernest Cyril de Run
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2013) 25 (1): 70–101.
https://doi.org/10.1108/13555851311290948
Published: 07 January 2013
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Journal Articles

A critical model of brand experience consequences

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Amjad Shamim, Muhammad Mohsin Butt
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2013) 25 (1): 102–117.
https://doi.org/10.1108/13555851311290957
Published: 07 January 2013
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Journal Articles

Sales promotion in Asia: successful strategies for Singapore and Malaysia

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Lisa McNeill
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2013) 25 (1): 48–69.
https://doi.org/10.1108/13555851311290939
Published: 07 January 2013
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Journal Articles

Emerging trends for marketing in Asia

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Kim-Shyan Fam, Ernest Cyril de Run, Paurav Shukla
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2013) 25 (1)
https://doi.org/10.1108/APJML.00825aaa.001
Published: 07 January 2013
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Journal Articles

Advertising dislikeability in Asia: Is there a relationship with purchase intention and frequency?

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Kim-Shyan Fam, David S. Waller, Ernest Cyril de Run, Jian He
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2013) 25 (1): 144–161.
https://doi.org/10.1108/13555851311290984
Published: 07 January 2013
View article titled, Advertising dislikeability in Asia: Is there a relationship with purchase intention and frequency?
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Journal Articles

Ethnically targeted advertising: views of those not targeted

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Ernest Cyril de Run
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2007) 19 (3): 265–285.
https://doi.org/10.1108/13555850710772932
Published: 10 July 2007
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