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Keywords: Behavioural intention
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (11): 3025–3042.
Published: 24 May 2024
... before forming behavioural intentions. Although desire is recognized as one of the most powerful determinants of behavioural intention (Dholakia et al., 2004), the belief-desire-intention (BDI) model, centred around desire, is underutilized in DFDS literature. Existing study such as Kim et...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (4): 962–979.
Published: 14 June 2022
... show that performance expectations (PE), effort expectancy (EE), and social influences (SI) may have indirect influences on robo-advisor behavioural intention (BI) through attitudes. Furthermore, behavioural intention was also positively influenced by facilitating conditions (FC). Moreover...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (3): 653–668.
Published: 12 June 2017
...Shehely Parvin; Paul Z. Wang; Jashim Uddin Purpose The purpose of this paper is to examine two alternative consumer behavioural intention models that have been developed from the marketing and information systems disciplines in a service environment. Specifically, it reports an empirical...

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