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Keywords: Behavioural intentions
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2052–2072.
Published: 30 November 2021
... and social experience to their customers. Justin Paul can be contacted at: profjust@gmail.com 01 07 2021 15 08 2021 02 10 2021 04 10 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Behavioural intentions Fashion...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (3): 627–651.
Published: 11 June 2018
... image and behavioural intentions) for moderate upscale restaurants in Malaysia. A third order conceptualisation of service quality is also included in the empirical analysis. Design/methodology/approach The data were analysed using exploratory factor analysis, confirmatory factor analysis...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2015) 27 (5): 735–757.
Published: 09 November 2015
...Koushiki Choudhury Purpose – The purpose of this paper is to explore how the different dimensions of service quality influence customers’ behavioural intentions in the private and public sector banks, that is, in class and mass banking, respectively, and the implications for the service provider...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2014) 26 (4): 540–565.
Published: 02 September 2014
... that the issue of customer satisfaction in the gaming industry should attract more attention (Wannenburg et al., 2009 ; Wu and Hsu, 2013). Service quality Customer satisfaction Behavioural intentions Multi-level and hierarchical model Gaming tourism is Macau’s largest source...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2014) 26 (4): 621–646.
Published: 02 September 2014
...Gurjeet Kaur Sahi; Rupali Mahajan Purpose – The purpose of this paper is to empirically test an integrated model incorporating the constructs of organisational commitment (OC), behavioural intentions (BI), actual turnover behaviour (ATB) and telecom work characteristics (WC) so as to examine...
