...Jong-Hyeong Kim; Yuchen Xu; Seongseop (Sam) Kim Purpose In a reflection of individuals’ interest in maintaining a healthy lifestyle, nutraceutical restaurants, which provide health benefits, have emerged on the market. However, little is known about the underlying factors and mechanisms...

... this industry. (Some people still call it the video game industry.) The most basic marketing issues still need to be researched, i.e. customer benefits sought and segmentation. A typology of game genres is proposed. Originality/value This paper is the first overview of the entertainment software industry...