...), influence their brand avoidance intentions following a data breach. Design/methodology/approach Across four studies, including a pilot study using real-world Google search data and three controlled experiments, we investigate the relationship between cultural orientation and consumer responses to data...

...Muhammad Asif Khan; Rohail Ashraf; Aneela Malik Purpose The purpose of this paper is to examine the effects of identity-based consumer perceptions on the brand avoidance of foreign brands across multiple markets. Design/methodology/approach Focussing on general product category brands...