...Thi My Danh Le; Tri Van An Tran; Quang Duy Dang; Huynh Tuyen Ngo; Ngoc Tuyet Anh Phan; Ngoc Anh Kieu Purpose This study examines how consumers' perceptions of packaging redesign are associated with repurchase intention through brand recognition and brand recall in fast-moving consumer goods (FMCG...

... recognition Brand recall Search intention In advertising, it has been proven a common practice of using a non-English language to catch consumers’ attention. It can be assumed that, when putting insight into sports market, it will also affect audiences when they watch sporting events with sponsor...