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Keywords: Brand reputation
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (12): 2947–2964.
Published: 29 May 2023
..., satisfaction-SAT, and commitment-CMT) by integrating the moderating effects of brand reputation (BR), particularly in the Vietnamese banking sector. Design/methodology/approach This research obtained data from 486 Vietnamese customers who routinely used online banking services. The analysis was performed...
