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Keywords: Branding models
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2014) 26 (2): 315–338.
Published: 08 April 2014
... application. Yamen Koubaa can be contacted at: yamen.koubaa@france-bs.com © Emerald Group Publishing Limited 2014 Modeling Country image Branding models The structural equation modeling (SEM) has got special attention from researchers in the marketing field. Over one-third...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (2): 287–297.
Published: 29 March 2013
... personality and extension Branding models Branding strategies This paper is a compendium of small research studies that have been conducted in Malaysia. Issues of branding and its related constructs have gained widespread recognition amongst practitioners and academics in this country. Inter...
