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Keywords: Buy-now-pay-later (BNPL)
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Journal Articles
Understanding the intricacies of risky indebtedness, impulse buying and perceived risk in buy-now-pay-later adoption
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (7): 1697–1716.
Published: 30 January 2024
...Syam Kumar; Jogendra Kumar Nayak Purpose This study aims to establish that the relationship between the risky indebtedness behavior (RIB) of consumers and their attitude toward adopting buy-now-pay-later (BNPL) is not immediate but is mediated through impulse buying. Moreover, it explores how...
