Keywords: COBRAs
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2370–2385.
Published: 12 January 2022
... 2021 Emerald Publishing Limited Licensed re-use rights only Social media influencer Consumer-brand engagement Influencer engagement COBRAs Consumer online brand-related activities Social media influencers (SMIs) have become influential sources of information for digital consumers...

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