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Keywords: COVID-19 pandemic
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Journal Articles
A literature review on the impact of the COVID-19 pandemic on consumer behaviour: implications for consumer-centric logistics
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (11): 2682–2703.
Published: 18 May 2023
...Lanhui Cai; Kum Fai Yuen; Mingjie Fang; Xueqin Wang Purpose The COVID-19 pandemic has resulted in significant changes in consumer behaviour, which has had a cascading effect on consumer-centric logistics. As a result, this study conducts a focused literature review of pandemic-related consumer...
Journal Articles
The effects of campaign-based logo changes on consumers’ attitude and behavior: a case of social distancing messages during the COVID-19 pandemic
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (9): 2300–2316.
Published: 14 February 2023
... materials (e.g. logo changing) and outcomes such as attitude toward the brand, attitude toward social distancing guidelines, intention to follow social distancing guidelines, purchase intention, logo evaluation and WOM. The coronavirus (COVID-19) pandemic has emerged as one of the most important...
