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Keywords: Celebrity attachment
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (2): 426–440.
Published: 23 June 2025
...Feifei Lin; C. Michael Hall; Naipeng Bu; Chris Zhen Gan Zhu; Xingwang Jiao Purpose This study selected the Zhou Enlai Memorial Hall, a national Museum of China, as the research context to explore relationships among memorable tourism experience (MTE), nostalgia, celebrity attachment, cultural...
Journal Articles
Phuong Kim Thi Tran, Nhi Thao Ho-Mai, Nhi Uyen Thi Nguyen, Uyen Phuong Thi Mai, Nhi Uyen Ngoc Nguyen, Duong Hai Thi Bui, Huy Van Le, Vinh Trung Tran
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2182–2204.
Published: 31 December 2024
... and were interested in various events taking place in Vietnam. A serial multiple mediation model was evaluated through covariance-based structural equation modeling. Findings The results confirmed the cognitive, affective and hybrid cognitive-affective pathways among antecedents, celebrity attachment...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (12): 3156–3171.
Published: 29 June 2023
...Ching-Wen Yeh Purpose This study explores the relationship among relationship-selling, celebrity attachment and customer engagement. Design/methodology/approach Hypotheses were tested, using structural equation modeling on survey responses of 321 participants. Findings This study...
