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Keywords: Cell phones
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (8): 1776–1797.
Published: 26 January 2021
.../approach This study utilises a mixed-method approach. First, a study with a non-experimental causal design was performed with 248 cell phone users characterised by exhibiting sustainable consumption behaviours. Subsequently, 13 in-depth interviews were conducted to obtain a better understanding...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (5): 933–946.
Published: 13 November 2017
... responses were collected from 253 US consumers who are aged between 18 and 67 years. This study only examined South Korea and used the two selected product categories (i.e. cell phones and apparel) as samples for the study. Findings The results of a series of regression analyses confirmed...
