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Keywords: Certainty
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (1): 78–101.
Published: 06 January 2012
...Ho Huy Tuu; Svein Ottar Olsen Purpose The purpose of this paper is to examine the roles of perceived certainty, manipulated risk and knowledge in the satisfaction‐purchase intention relationship in the context of a new product evaluation. Design/methodology/approach This study uses a 2×2...
